How the 2021 Google Page Experience Update Will Impact Your Website | The Journey

Google’s ranking algorithms are always changing. As such, you need to stay up to date with the current SEO trends to rank or maintain ranking in 2021. If you want a website to stand out from the rest and appear on the first page of search results, you need to pay much attention to Core Web Vitals. Check out more The Journey content at https://bit.ly/GDTheJourney . ✅ Read about it on our blog ➜ https://bit.ly/3xM0ZbwGoDaddy 0:15 Google Page Experience update 1:27 Become a user experience expert 2:39 Do your keyword research 3:24 Website security is a must 4:41 Include video content 5:27 Optimize for voice search 6:27 Publish original and relevant content 7:00 Don't ignore long-form content 7:34 Add alt tags 8:04 Focus on local SEO Core Web Vitals are user-centered metrics that put more emphasis on user experience: First Input Delay (FID) – Interactivity Cumulative Layout Shift (CLS) – Visual stability Largest Contentful Paint (LCP) – Loading Google announced in March 2020 that it would henceforth use its mobile smartphone user-agent to crawl sites. That means Google will crawl the mobile version of a website first before the desktop version. The best thing is that you can use Google’s free mobile-friendly test to check a mobile site’s effectiveness. You can also use the Google Search Console to check mobile usability. Google will also consider website security when determining its ranking. As a marketer, you need to add specialized security features, including plugins and SSL certificates, to make your SEO strategy successful. People need to feel safe on a website; otherwise, they will leave the site for another, which will drop the ranking on the search engine results pages. Some steps you can take to improve website security include: Ensure software and plugins are up to date Choose a secure web host Add HTTPS and SSL certificate Malware scans Install web application firewall User experience is becoming more and more crucial when it comes to your website. If visitors are loving your site, it’s in Google’s best interest to rank that site high. On the other hand, if your website has a negative user experience, then Google won’t display it on the first page of their search. Just like any algorithm update, plan for additional updates as they roll out the full plan. However, the best part about this update is that Google has given everyone a head up. So, take this opportunity to fix any issues you may have that might hurt you by the time the update is complete. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe GoDaddy links: https://www.godaddy.com /godaddy https://www.instagram.com/godaddy https://www.facebook.com/godaddy https://www.twitter.com/godaddy #TheJourney #Business #GoDaddy #Entrepreneur #HowtoStartaBusiness #GooglePageExperience #Google #SEO

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