PPSCHI22 Keynote Speaker Dr. Gerald Smith, Chair, Marketing Faculty Boston College

Dr. Gerald Smith, is a Keynote Speaker during the Spring Pricing Workshops and Conference event #PPSCHI22 on the topic, "Getting Price Right: The Behavioral Economics of Profitable Pricing." ​How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, Gerald Smith will demonstrate how improved understanding, reframing, and refining everyday pricing processes will result in better long-term results. Participants will learn: - How to remove psychological blinders that cause suboptimal policies - How to combine “soft” behavioral skills with “hard” analytical skills - How to achieve higher profits, while also increasing employee productivity and customer satisfaction. Bio Dr. Gerald Smith is a professor, teacher, and thought leader in Strategic Pricing, Brand Management, and Marketing Strategy. He is the author of Getting Pricing Right – The Behavioral Economics of Profitable Pricing (2021), The Opt-Out Effect: Marketing Strategies That Empower Consumers and Win Customer-Driven Brand Loyalty (2016), and editor of Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (2012). He is Head of the Marketing Department at Boston College, and has a Doctorate in Business Administration from Boston University and an MBA in Marketing and Finance from Harvard Business School Learn more & register for the Spring Pricing Conference Event: https://www.pricingsociety.com/ppschi22 The Professional Pricing Society is the world's leading professional organization dedicated to pricing training and education. We're the home of Pricing! https://www.pricingsociety.com

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